Website Builder Software: A Great Way to Improve Your Customer Service

Arthur MasonUpdated on August 13, 2025

Reading Time: 5 min

Website builders have come a long way in the past five years. They’re addressing common pain points by simplifying complex functions and giving users the ability to create unique-looking layouts—complete with a mobile interface—even without coding skills.

With So Many Options, How Do You Choose?

With so many options to choose from, it can be hard to narrow down the search for the best website builder for your needs. Start by identifying your raison d’être and prioritize features that will help you achieve this goal. This will prevent you from getting distracted by fancy add-ons that aren’t essential for your business.

Quick and Easy: Ready-Made Templates

A quick and easy way to get started is by choosing a site-building solution that provides ready-made templates. This is especially helpful if you don’t have any prior design experience or limited time to spend on the project. Also, this method of building a website is much faster and easier than conventional methods because it doesn’t involve any coding. However, you must be careful to pick a platform that is reliable and secure so your customers’ information is safe.

The Professional Route: Hire an Expert

Another option is to hire a professional to build your site and offer support while you’re creating it. This is a good option if you have the budget to afford it. However, it’s also important to remember that this will take up a lot of your time. This may not be a big deal if you have a small business, but if you’re running a large enterprise, it can lead to missed opportunities.

Understand Your Audience: Analytics Tools

Some website builders allow you to track your audience’s behavior on your site. This will let you know what pages they’re visiting, where they’re coming from, and what they’re looking for. This data can be used to improve your website’s user experience and increase sales.

Tell Your Story: Blogging Capabilities

Other site-building solutions offer blogging capabilities for businesses that want to share their stories with the world. These can include features like adding posts, managing comments, automatically archiving old ones, and encouraging social media sharing. Some solutions even have an analytics dashboard that will show you traffic data like the number of visits, average visit length, and where your visitors came from.

Popular Options: Shopify & BigCommerce

Shopify

The most popular website builder is Shopify, which lets users easily create and manage a fully-functioning online store with no prior coding knowledge. It has a wide variety of themes to choose from and is available for all types of businesses, whether they’re selling physical goods or services. It also has a number of tools to handle inventory, order management, and payment processing. It’s also possible to connect it with third-party apps for additional functionality.

BigCommerce

Another competitor is BigCommerce, which is primarily an e-commerce platform and has advanced e-commerce capabilities. It can also be integrated with third-party apps to enable additional functionality, such as marketing automation and customer service management. Its analytics dashboard also enables you to track visitor behavior and see the performance of your campaigns. This can be used to improve your conversion rate and make more informed business decisions. In addition, it supports multiple languages and has a free plan for new businesses.

In today’s digital landscape, a website is more than just a digital address—it’s a brand’s identity, its storefront, its magazine, and its community hub. Choosing the right website builder isn’t just a technical decision but a strategic one. With the perfect blend of design, functionality, and user experience, businesses can thrive in this digital age.